People Counter

What is a people counter?

A people counter is a device that accurately counts the number of individuals entering or exiting a specific area. It often serves to monitor foot traffic in various locations. Thus, it provides valuable data to analyze and optimize operations.

Types of people counters

Several types of people counters are available in the market. Here are a few examples:

  • Infrared people counters detect the presence of individuals. They emit infrared beams and count in case of beam interruption.
  • Video-based ones utilize cameras and image-processing algorithms to analyze and count people. They can sometimes distinguish between adults and children or track the direction of movement.
  • Thermal ones rely on thermal imaging technology to detect human heat signatures. They are particularly useful in low light and challenging environmental conditions.
  • LoRaWAN® people counters leverage the LoRaWAN® protocol for communication. They offer a large-distance communication range and low power consumption, suitable for outdoor and large-scale installations.

How do they work?

In general, people counters work by detecting human presence and converting it into a countable signal. Here is s how they typically operate:

  • Capturing Data: using various sensing technologies to detect and collect data on human presence or movement.
  • Data Processing: using algorithms or software to distinguish between individuals, filter out irrelevant movements, and accurately count people.
  • Storage and Analytics: storing count data in a database or cloud system to further analyze it.

LoRaWAN® people counters, e.g., TEKTELIC VIVID, specifically, operate transmitting the count data wirelessly to a central gateway. This data is then available remotely for analytics and decision-making purposes.

Where are they used?

People counters find applications across various industries where foot traffic monitoring is essential. Some common sectors include:

  • Retail: helping retailers to understand customer behaviour, optimize store layouts, improve staff allocation, and provide quality customer service.
  • Transportation: estimating passenger flow, managing queues, and enhancing operational efficiency in airports, train stations, and bus terminals.
  • Sports and Entertainment: ensuring crowd safety, measuring attendance, and fostering crowd management in venues like stadiums and arenas.
  • Hospitality: determining occupancy rates, allocating resources, and improving guest experience at hotels and resorts.

How do they help?

By providing accurate and reliable foot traffic data, people counters offer numerous benefits. Let’s consider an example of improved retail store operations. A retailer uses a people counter to monitor foot traffic in their store. From the data collected, they discovered the highest number of visitors were present from 3 pm to 7 pm.

With this information, the retailer could allocate additional sales staff during these peak hours to enhance customer support. That reduced waiting times and increased overall customer satisfaction.


In summary, the advantages that come with people counters encompass:

  • Accurate and real-time foot traffic data.
  • Optimization of staff allocation and resource management.
  • Improved operational efficiency.
  • Enhanced customer experiences and satisfaction.
  • Data-driven decision-making.


Besides a range of benefits, several issues relate to people counters:

  • Privacy concerns and protecting personal information.
  • Ensuring accuracy in counting under challenging conditions.
  • Integrating a people counter’s data with existing systems.
  • Managing and analyzing vast amounts of data.
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